The retail market experienced its continuous recovery driven by increased consumer activities and shopping back in full swing. Pressures on purchasing power may continue to intensify due to rising food and fuel prices.

After enduring many challenges since the pandemic, the Jakarta retail market continued its positive momentum in the second half of 2023, indicated by increased mall foot traffic, expanding new international brand retailers and business activity during the Christmas and Year-End holiday periods. Omni channel platforms, including retail malls, digital channels and marketplace partners, remained essential to cater to 
diverse consumer needs.